2.11 Avoid Manipulative Patterns

Last modified by Manuel Leduc on 2024/12/13 17:24

https://w3c.github.io/sustainableweb-wsg/#avoid-manipulative-patterns

Success Criteria

Dark and Deceptive Design Patterns (Machine Testable)

Avoid what are commonly known as dark patterns, deceptive design, or unethical coding techniques, which manipulate visitors into taking actions not necessarily in their best interest (anti-right click, no-copy, requiring an account to purchase, etc).

Might require mention somewhere, but likely not something we would do on purpose. Maybe put in place some mechanism to avoid doing this by accident?

Using Advertisements (Human Testable)

Advertisements and sponsorships are both ethical and clearly identified with the product or service, only presenting them when they provide real economic and ethical value and don't diminish a visitor's experience.

Clear rules are defined for XWiki sponsorship, see Sponsoring Companies.

Page Tracking (Machine Testable)

Remove unused and unconsented page tracking.

Search Engine Optimization (Machine Testable)

Optimization for search engines, social networks, and third-party services are organically led with good coding practices with user-experience the focus, not manipulating the services to gain greater priority through obfuscating content, pages, websites, or applications with redundancy or non-useful and optimized (to the visitor) material.

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